"The time to build your brand is not when you need it, by then it is way too late."
Your reputation is like an entry ticket, it allows you to participate, or it can hold you back. Individuals that have clarity on who they are, their why, and how they want to show up, can make decisions in every interaction that shape the perception of their various audiences. Remember, perception is reality, so however amazing you think you are, 90% of your personal brand is defined by those that observe and interact with you. Here are four critical insights to help leaders develop their personal brand.
1. Know Yourself
This is one of the most powerful journeys you can be on, to know yourself. The more clarity you have about who you are, the impact you want to make, and what expertise you have to bring to bear, the easier it is to communicate authentically and intentionally. Do you have mastery of an area yet? In the book, Relevance, the formula for Relevance is = (Empathy + Authenticity +Mastery²) X (Action). If you have the ability to be authentic and put yourself in someone else's shoes, leveraging a skill along with taking action, then you can increase your relevance and matter more.
Next step: What three things are you good at right now? Do you leverage those skills in your work? If not, how could you start to do so?