So although I love LinkedIn as part of a personal branding toolkit, right now I hate the effect the new layout has by burying key elements of one's professional brand on LinkedIn. Here are five critical changes that hopefully will be addressed with new updates.
1. People Have to Scroll for Information
LinkedIn has wonderful features like Recommendations, Projects, Organizations, etc. which used to be associated with a role. However, now those items are no longer appearing under roles, but at the bottom of the profile. This makes it tough to get a snapshot of someone and their current position as well as feedback and a sense of the scope of their work.
Tip: Still create these projects, write and request recommendations, and now - in the experience section be sure to include projects via a list, and make sure your summary and experience is expertly written.