8 FACEBOOK INSIGHTS FOR BRANDS TO CONSIDER WHEN ONLINE

8 FACEBOOK INSIGHTS FOR BRANDS TO CONSIDER WHEN ONLINE

Staying on top of all of the social media channels is challenging! Recently, I co-presented with Kelly McLaughlan of KME.Digital on Facebook and the key steps for Facebook admins to keep in mind. We were working with the Loudoun County Volunteer Fire & Rescue teams to highlight what they could do to expand their reach and engagement.

1. Add Additional Input When Sharing

  • When sharing other pages’ posts, a good practice is to add some input about why you are sharing, etc. rather than just simply sharing alone.
 
2. Use Hashtags to Gain Visibility

  • Helpful for the user to categorize the topic of the post
  • Makes that post findable for those hashtags if someone is searching that.
  • Use hashtagify to see which ones are used

3. Use Quality Photos – For high res photos, use websites like these:

  • istockphoto (paid)
  • stocksnap.io (free)
  • Canva (free and paid options)

​4. Tag Others to Increase Visibility

  • Use the @ symbol to tag businesses, partners, people

5. Make Your Post Easy to Read

  • If you have a few sentences – add white space by pressing Enter and make it easier to read and scan 

6. Use Messaging that Engages

  • Highlight number of attendees
  • Use a “Did You Know” fact
  • Excite people with details – which restaurants, who is the event for (families)

7. Create an Event Page for Your Events

  • Use a great photo and tag partners 

8. Consistent Timing

  • Do certain content each day to make it easy to think of what to post (think of the top three things you want to build a reputation around and start there)
  • Use #TBT Throw Back Thursday to highlight past events
  • 3X a week at a minimum (backdate if you need to occasionally)

Reach out if you have any questions or feedback,
Jen Dalton

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